Reimagining Campbelltown City Centre Master Plan

The Campbelltown City Centre Master Plan is not a regulatory land-use planning document. Rather, it identifies the complex, place-specific priorities and actions required to support Campbelltown City Centre to realise a future that is sustainable, resilient and prosperous, and that fulfils its metropolitan role.

Reimagining Campbelltown City Centre Master Plan is our vision and the strategy on how we can deliver that vision into reality. It is currently referenced in Campbelltown's Local Strategic Planning Statement and is supported by the Campbelltown-Macarthur Place Strategy.

Part 1 of the Master Plan is the Place Framework. This sets out the six Pillars that underpin the vision and the commitments that we make to deliver that vision. Each of the commitments are accompanied by a visual representation of the commitment. This visual material is indicative to communicate the strategy. It is not designed to show detailed site by site application of controls.

The Master Plan contains some visionary changes that may occur in the future. Because of the enormous size of the Master Plan study area(PDF, 2MB), some 570 hectares, it sets a high level strategy for the scale of change that's required. More detailed planning, which is yet to come, will provide greater detail and controls that will apply to individual lots. Public consultation will occur as part of determining those controls at a later time.

No, the Master Plan gives guidance on a range of building heights in the City Centre to still maintain the beautiful vistas to the green hills, that makes our city unique. The Master Plan is not a regulatory document and cannot therefore regulate any land uses or building controls.

No, the Master Plan gives guidance on the optimisation of land, to create economic benefits. It is not a regulatory document and therefore cannot change zonings allowable land uses.

Yes, Campbelltown Council encourages development that reflects the Master Plan's vision and Council's Local Strategic Planning Statement (which includes Reimagining Campbelltown). Each development and decision in Campbelltown City Centre needs to consider the Master Plan. Without that consideration we won't be able to deliver the vision.

Put simply, it won't. The projects' success relies upon robust and collaborative partnerships with others, including all levels of government, universities, community and industry. It requires all of our efforts to deliver the vision.

The actions contained within the Reimagining Campbelltown City Centre Master Plan and the Campbelltown-Macarthur Place Strategy have been prepared in alignment with one another. There is some overlap, however the Master Plan tends to focus on those actions that Council will lead, and the Place Strategy focusses on the actions that require a high degree of collaboration, usually with government.

An evidence-based Master Plan is quite different. Our approach to preparing this evidence-based Master Plan brings together:

• Two lenses - Economics and Place
• Two types of indicators - Lead and Lag
• Three phases - Base Case, Master Plan projections and Implementation Monitoring.

Two lenses

Traditionally, a city's performance was primarily measured in economic terms. Today, it is increasingly being measured in terms of liveability (how people rate the city as a place to live, work and visit, compared to other cities). While the economic performance of a city continues to remain important, the shift to place-driven outcomes is reflective of the need to pair economic opportunity with an enviable lifestyle.

In an increasingly competitive global market, if a city is to succeed now and in the future, it needs to be done differently. Creating people-focused places is our opportunity to shape a better future, to meet the needs of growing populations, new workforce trends, shifting economies and ever-evolving family and lifestyle routines.

The two lenses of economics and place shape the vision for Campbelltown City Centre:

• The place lens ensures we identify, enhance and celebrate our unique physical assets.
• The economics lens ensures we use our place assets and investment for a more prosperous future.

Two types of indicators

The Master Plan employs two types of indicators to inform our measurement.

1. Lag metrics are used to inform the baseline conditions of the City Centre and to monitor implementation.
2. Lead metrics are used to measure the Master Plan to inform decision making.

Three Phases

The Master Plan is informed by an evidence base across three phases of work.

1. Base case evidence
   

   This identified the existing challenges and opportunities for the City Centre at in terms of both strategic and local context.
   

2. Master Plan evidence
   

   The Master Plan evidence base involved the identification of metrics to measure the current situation (base case) and then understand the potential benefits of the Master Plan once realised. Versions of the Master Plan were then tested against the lenses of economics and place. This testing involved both the development of place-based concepts and capacity testing of growth and demand. This included testing of indicative built form outcomes for the City Centre based on existing planning controls, place characteristics, economic growth and the potential changes to planning controls to realise the commitments.
   

3. Implementation and Monitoring evidence
   

   The Delivery Framework was informed by key themes that emerged from industry, stakeholder, community and government agency engagement. Assessment of the actions within the city making moves against the commitments in the Pillars identified the level of impact and ease of delivery for each action. These were also considered in terms of existing momentum, focused investment and dependencies. Implementation of the Master Plan also includes a monitoring dashboard to measure progress and performance against the Master Plan projections and allow for adjustments and refinements to be made.

This method ensures Council is kept accountable for delivery of the vision.